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Alter Ego Italy

Alter Ego Italy is a family-owned, Italian brand founded in 1988. Alter Ego encapsulates the dual essence of beauty & kindness in one brand.

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  • ALTER EGO EXPLORE STYLEGO + KEEP IT GLOSSY - Encino primary image

    ALTER EGO EXPLORE STYLEGO + KEEP IT GLOSSY - Encino

    Mon, Sep 21, 10:00 AM

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Organizador de Alter Ego Italy
With deep roots in the salon industry, Bassett Salon Solutions was created by Ward and Christina Bassett in 2007. Started with a bold vision to exist “For the Health and Wealth of the Hairdresser”, we chose to dedicate our business strictly to the hairdresser. Serving the independent salon owner and stylist has been and always will be our focus.