About BraidSocial by IVY WILD

Welcome to BRAID SOCIAL by IVY WILD, an education platform and community space where the art and science of textured hair meet. Founded by Sherine, a certified Trichologist with a background in Architectural Design and Structural Engineering, we look at hair through a unique lens—treating every strand as a beautiful structure that deserves a solid, healthy foundation.

We believe everyone should have access to straightforward, scientifically-backed hair knowledge without the confusing jargon. Our mission is simple: to give you the practical skills, proven styling techniques, and confidence you need to care for textured hair beautifully.

Through our hands-on workshops and events, we focus on essential scalp health, break down the science behind healthy growth, and create a welcoming, shame-free space to learn and connect. Whether you are looking to perfect your braiding skills or understand your hair on a deeper level, you are joining a trusted community of over 2,000 BRAID SOCIAL alumni.

Join the movement and unlock your hair's full structural potential!

Let's connect:

Insta: @braidsocial (events) / @ivywildhair (products)

Tiktok: @ivywildhair